This site is dedicated to a philosophy that I have used to great success in a number of museum exhibits. Whilst I cannot claim to have invented the style I can claim to have a wide experience in its use.

Margareta Ekarv developed the theory while writing exhibition texts for the Swedish Postal Museum. She based her method on experience gained during an earlier commission to write books for adult literacy classes.

Observing how museum visitors read texts - often in poor light while standing up and in a distracting, Sometimes noisy environment - she recognized similar difficulties of concentration and comprehension to those experienced by people with low literacy skills.

She experimented with the very simple format of the books to express the much more complicated information contained in the museum exhibition.

It is this philosophy I hope to explain and expand upon in this site.